Privacy Policy

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from letterstravellight.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

Cookies are small data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit www.allaboutcookies.org.

Log Files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

Web Beacons, Tags, and Pixels are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you;
Screen our orders for potential risk or fraud; and
Provide you with information or advertising related to our products or services, in line with the preferences you have shared with us.

We use the Device Information we collect to help us screen for potential risk and fraud (particularly your IP address), and more generally, to improve and optimise our Site (for example, by generating analytics about how customers browse and interact with the Site, and assessing the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Stripe to power our online subscriptions— you can read more about how Stripe uses your Personal Information here: https://stripe.com/gb/privacy.

We also use Google Analytics to help us understand how customers use the Site— you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a “Do Not Track” signal from your browser.

Your Rights Under UK Law

If you are a resident of the United Kingdom, you have the following rights under data protection law:

Right of access: You have the right to request access to your personal data held by us.
Right to rectification: You can ask for your personal data to be corrected if it is inaccurate or incomplete.
Right to erasure: You can ask for your personal data to be deleted under certain conditions.
Right to restrict processing: You can ask us to limit how we use your personal data in certain circumstances.
Right to data portability: You can request a copy of your personal data in a structured, commonly used format for transfer to another controller.
Right to object: You can object to processing that we carry out based on legitimate interests, including direct marketing.

To exercise these rights, please contact us using the contact details provided below.

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection issues. You can contact them at: https://ico.org.uk/.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

International Transfers of Data

Please be aware that some of your personal data may be transferred to and processed outside of the United Kingdom, including in countries that may not provide the same level of data protection as the UK. These transfers are necessary for the fulfilment of your orders and to support our business operations, such as when we use third-party service providers like Shopify and Google Analytics. We will take all necessary steps to ensure that your personal data is treated securely and in accordance with this Privacy Policy.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Age

The Site is not intended for individuals under the age of 16. By using the Site, you confirm that you are at least 16 years old and have permissions to make purchases.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by filling out the Contact Us form on our Site.